Who we are

GreenApex is a boutique consultancy dedicated to helping international companies establish and grow in the UK & EU. We bring together business development, compliance, and talent support to provide a seamless market entry solution.

We’re not a large outsourcing house, nor a traditional consultancy. We’re a founder-led, client-centric partner—agile enough to adapt, experienced enough to deliver, and focused on turning plans into measurable outcomes.

Our Story

GreenApex was founded by Daniel Greenfield, a business development professional with extensive experience supporting international companies expanding into new markets. Over the years, Daniel has worked across industries including Defence, Advanced Technologies, Consumer Goods, Retail, and Industrial sectors—gaining first-hand insight into the opportunities and obstacles businesses face when entering the UK & EU.

What he discovered was clear:

  • Many companies struggled to identify the right entry strategy.

  • Sales, compliance, and recruitment were handled by separate providers, creating unnecessary friction.

  • Too much time and investment were lost before meaningful growth could begin.

GreenApex was created to solve this problem. Acting as a one-stop shop for international expansion, we combine growth strategy, operational support, and talent solutions under one roof. While GreenApex is a young company, it is built on Daniel’s proven experience and driven by a fresh, client-first mindset..

"I founded GreenApex to give international businesses a smarter way to grow in the UK and EU. Having seen first-hand how complex expansion can be, I wanted to create a one-stop shop that simplifies the process—bringing sales, compliance, and people together under one roof.

For me, consultancy isn’t about handing over a report and walking away. It’s about being hands-on, client-focused, and accountable for real results. GreenApex is built to be that partner—agile, transparent, and committed to turning plans into growth."

Daniel Greenfield, Founder of GreenApex

Planned, Built, Delivered.